We’re excited to introduce our interview series. 10 questions answered by our favourite people from our partners, to our employees, to our community.
Founder and President of Natreve, Roland Radu, fills us in on where the name Natreve originated, his favourite simple, and oh so delicious, smoothie recipe, and about where Natreve is headed.
You don’t want to miss this, so let’s dive in.
What is your name and what are your pronouns?
What's your role at Natreve?
Founder and President
Why did you start Natreve?
This journey was to create a beautiful, meaningful, and impactful wellness company through an inclusive community. After being in the wellness and food industry for over 25 years, I felt we could do better and be better. I wanted to make a difference in people’s lives, create a voice for the impoverished, fight for change in equality and make a significant impact for the better for our planet through wellness. I'm truly blessed to be able to share this journey with our community, and they can be involved in the significant impact we are making on all those fronts through their support.
Where does the name Natreve come from?
Initially, as I sat down, one thing always struck me in human behavior. We always want to reverse things. Reverse aging, the reverse impact on our environment, reverse economic erosion and inequality. No matter how we approach these things, you still want to do them naturally. Hence the Natural Reversing (Nat Reve) of impact, NATREVE, where we make a strong commitment to naturally reversing health damage, environmental damage, and inequality through our community.
What were you doing before Natreve was born?
I have been involved in the CPG food industry for over 25 years, specifically in health and wellness. I have seen it all, had success and numerous failures, all of which have allowed me to learn and create something beautiful and meaningful.
You can only have one smoothie flavour forever. Which do you choose
Chocolate, French Vanilla, Strawberry, Natural or Peanut Butter? Hands down my go-to is Vegan French Vanilla, with almond or peanut butter, a banana, and water. So simple, creamy, and delicious.
If you were to explain Natreve to my 3-year-old, Sade, what would you say?
Sade, Natreve gives you the nutrients you need to grow big and strong, helps to clean the ocean so you can swim with beautiful turtles for many years to come, and support change for a young girl like you so you can have a voice and become whatever you dream to be in the future!
Natreve is known as a mission-driven brand, tell me more about why you chose to partner with Plastic Bank, Greenprint/Impact Collective & most recently, Equality Now.
Our environmental impact is a core pillar to why I created this company. Plastic Bank allows us to provide a tangible impact with real results. Through their platform, we are able to truly make a difference in our oceans and continued reduction to waste, while providing economic empowerment to communities around the world. We have committed to clean over 30 million plastic bottles in the next 3 years and help over 10,000 families in communities with high poverty rates. Impact Collective allows us to be carbon neutral and reduce our carbon offsets through investing in renewable energy resources. We have numerous projects that we are able to invest in through solar energy projects, wind farm initiatives, and forest sequestration through replantation of trees. Equality Now is equally important to me for the continued protection of women and girls who face sexual exploitation and abuse. This is a major issue in the world. Inequality through archaic laws and reforms (and no laws at all in some countries) that protect the simple basic human rights of women and girls. Sex trafficking and abuse is a major issue and we need to change this. We need to be better and to do right.
What are the current goals that the company is focused on?
Continued innovation through products that make an impact for the better on all three of our core pillars:
Health, Environment, and Equality
We want to be the most sustainable wellness company in the world that continues to change lives for the better.
What gets you most excited about Natreve's future?
We have so much opportunity to continue to grow and make a tremendous impact on changing reforms and laws for better human rights, create change on environmental impact, and making amazing products.
“I am so excited to continue to drive our passion in everything we do, be a positive impact on humanity and our planet while making some kick-ass products! We have some big plans!”
Anything else we need to know?
Stay tuned for some amazing new innovations! We love our community and we could not do this without the support of our partners. We love what we do and can’t wait to change the world!